Digital Marketing Readiness Checklist

Use this checklist as a practical internal review. Mark each item only when you have verified it. The checklist is guidance, not a guarantee of business or advertising results.

Target customer and priority service are defined

Offer and CTA are specific

Landing page matches campaign intent

Conversion tracking is configured

UTM naming is standardised

Lead response owner is assigned

Follow-up timing is defined

Budget and success metric are agreed

Creative or keyword testing plan exists

Lead-to-revenue reporting is possible